طراحی سایت پداس

Consulting and construction of software projects

free consultation 34522933-026


articles seo


What Is SEO Content


To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:

To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:

So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.

I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole ‘nother guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

 

SEO Keyword Tool

 

A keyword research tool like the Keyword Niche Finder will help you identify specific topics to target in your SEO content.

A Quick Word on Intentions

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Types of SEO Content

SEO content can include any of the following:

These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless.

How to Develop an SEO Content Strategy

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.

Here are four steps to defining and refining your SEO content strategy:

Define your goals

First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will determine what types of content you should focus on.

 

Slick, glossy online product page for razors

 

A great example of a minimal, yet sleek and elegant, product page

If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions. Your secondary focus could be helpful blog content that illustrates when and how to use your products, linking to those pages where relevant (it’s best if your blog is not entirely self-promotional, though).

If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content (such as long-form articles or video resources that are informative, entertaining or both) with “stickiness” (“sticky” content keeps visitors on your site longer or encourages them to return).

Consider your audience

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.

 

Buyer personas concept

 

For example, if you operate a B2B website that targets C-level executives, you might want to create high-level white papers that can be downloaded and saved to read later.

If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video. You’ll also want to be sure your site is optimized for mobile usage.

Create an editorial calendar

Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important to create new content on a regular basis if you have a blog), as well as prevent you from scrambling to come up with a topic for new content at the last minute.

A few tips for creating and adhering to an editorial calendar:

Analyze and re-assess

Finally, stay on top of your site’s analytics. Regularly analyze your SEO content to see what’s working and what isn’t. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals:

There you have it – SEO Content 101. As mentioned above, please let me know in the comments if you have other questions about creating and optimizing content for SEO.